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Thirty years ago, consumers didn’t Google everything in order to find a business recommendation or make a decision. In 2024, SEO, or search engine optimization, is the name of the game when it comes to reaching your audience and selling your products and services. When 60 percent of internet traffic ends up at one of the first three websites that appears on Google, there’s something to being one of those first three websites. In order to compete, you need to optimize your online presence so that potential customers can find you. Here are 4 ways to optimize your SEO and online presence this year to improve your local business.
Optimizing your website without quality content will be tough, so this is where you should start. The types of websites that get the most traffic on the internet are quality websites. Improve your SEO and online presence by creating quality content. Write posts that individuals will actually want to read. They should be useful, interesting, and accurate. This will draw people to your page, make you credible, and bring them back for more.
Keywords are key for great SEO. You can write quality content, but you also need to weave in keywords to make your site pop up on the first page of the search engine. But don’t worry, keywords don’t have to be complicated. You use them every day when you Google what you want to know. For example, when you want to know where to grab coffee near you, you’d search “best coffee shops” instead of “where do I find the best coffee in the area.” Keywords are a shortcut – you already know how to use them so just learn how to write with them.
Just like keywords, titles help to signal to your audience what your content is about. It’s tough to rank for a keyword without it being part of the title. This is a simple yet surefire way to help get your business out to more people and sell more products or services.
Social media increases sales for the businesses that use it. Having a presence on social media attracts more traffic and helps you stand out from your competition. Additionally, it’s another avenue for you to connect with consumers. Consumers now utilize social media as a way to validate businesses. Not having a social media presence actually hurts your credibility and your sales. Start by creating a Facebook, Twitter, and Instagram, posting regularly to them, and connecting them to your primary site.
Ultimately SEO matters because quality content, keywords, titles, and social media are designed to help you attract customers and boost sales. As a business, you want to make yourself marketable. Whether it’s to the individual down the road or someone across the world who you can reach through social media, knowing SEO tips and techniques can improve your content and make a little effort go a long way. Start 2024 off right and make your local business even more successful this year by improving SEO and optimizing your online presence today!